Product Marketing Manager
Ciudad de Mexico, Ciudad de Mexico, Mexico
Full Time
Experienced
Company: Entravision
Position: Product Manager, Digital Advertising Products
Location: Mexico
Reports to: EVP, US Digital
Role:
Responsibilities:
Desired Traits:
Qualifications:
Position: Product Manager, Digital Advertising Products
Location: Mexico
Reports to: EVP, US Digital
Role:
- Responsible for developing and implementing new advertising products/services. Develop product definitions and provide documentation and subject matter expertise and training to other departments including sales, account management and ad operations
- Monitor product performance along with market trends, user feedback, customer needs, competitive information and market research.
- Define programs to drive engagement, awareness and education to the sales organization; enabling the product line to meet/exceed budget objectives.
- Develop sales training and other sales enablement materials.
Responsibilities:
- Communicate and enforce rules/policies to Sales, Operations and Vendor groups; periodically review and revise policies as needed
- Write PRDs (Product Requirements Documents) and define end-to-end fulfillment processes from sales to fulfillment to billing/invoicing.
- Serve as project manager for product launches: determine key deliverables, key dependencies tasks and timeframes. Lead cross-functional project meetings to ensure product launches hit critical milestones on time and within scope.
- Serve as subject matter expert for all ad products with internal customers including sales and ad ops.
Desired Traits:
- Team Player
- Excellent communicator.
- Takes Initiative
- Problem Solver with bias for action
- Intellectual curiosity - Wants to know how things work and strives for knowledge to make them better at their job
- Excellent Organizational Skills: Able to prioritize projects based on impact to our business. Puts efforts on initiatives that will positively impact Entravision’s revenue and profit growth.
Qualifications:
- Previous project or product management experience preferred
- Familiarity with digital advertising media (Google Ads, Facebook, OTT, Pre-roll Video, Digital Audio) or ad technology platforms (DSP, SSPs) a huge plus
- Bachelor's Degree in Marketing or quantitative field a plus
- English Fluency required
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