Digital Account Manager
MCAllen, TX
Full Time
Mid Level
Digital Account Manager
Department: US Digital
Position Summary
The Digital Account Manager will be a key contributor in our Client Services team and will be responsible for working with internal and external partners to flawlessly execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for Entravision. The right individual will be effective in communication, organization, and analytical thinking, while thriving in an ever-evolving, fast-paced environment. Your team will include thoughtful, problem-solving individuals who are passionate about working with their clients.
Duties And Responsibilities
· Project manage multiple campaigns from pre-launch through campaign wrap with focus on client KPIs and retention
· Work with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting
· Be the frontline on all booked revenue to monitor campaign delivery and pacing; escalate issues when applicable
· Think strategically about our clients’ business goals and how we can optimize performance to align with customer needs throughout their campaign
· Provide necessary campaign deliverables including but not limited to: reporting, screenshots, performance insights, and ad-hoc requests
· Cultivate positive business relationships with clients and sales, design, operations, and technical teams
· Collaborate with billing team to resolve monthly invoicing queries
Requirements And General Skills
· 3+ years in digital advertising specifically in campaign execution and delivery, client communication, and project management
· Understanding basic digital terminology and application (ie CPM, Bidding, Margins, CPC, etc)
· Knowledge of post-sale process and creation of digital assets; experience with display, mobile, audio, video, OTT/CTV, and SEM advertising products
· Experience managing lead-gen campaigns (Google Ads & Facebook) a HUGE PLUS!
· Understanding and experience with creative specs, tags, ad copy and custom ad/content creation
· Skill in working within internal order management systems and third-party systems to monitor campaign delivery and performance
· Extremely proactive and highly organized, with the ability to manage and prioritize multiple and varied tasks and campaigns in a timely manner
· Excellent client service and verbal and written communication skills; results driven with strong analytical skills
· Experience creating visually appealing and analytical presentations utilizing campaign performance and industry data in order to reinforce delivery of client KPIs and maintain client retention
· Enjoy working in a collaborative team environment, sharing knowledge across the department
· Must be fluent in English (written and verbal)
Expected Hours of Work
This is a CUSTOM.FTORPT position. Actual hours and schedule may vary.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
Department: US Digital
Position Summary
The Digital Account Manager will be a key contributor in our Client Services team and will be responsible for working with internal and external partners to flawlessly execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for Entravision. The right individual will be effective in communication, organization, and analytical thinking, while thriving in an ever-evolving, fast-paced environment. Your team will include thoughtful, problem-solving individuals who are passionate about working with their clients.
Duties And Responsibilities
· Project manage multiple campaigns from pre-launch through campaign wrap with focus on client KPIs and retention
· Work with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting
· Be the frontline on all booked revenue to monitor campaign delivery and pacing; escalate issues when applicable
· Think strategically about our clients’ business goals and how we can optimize performance to align with customer needs throughout their campaign
· Provide necessary campaign deliverables including but not limited to: reporting, screenshots, performance insights, and ad-hoc requests
· Cultivate positive business relationships with clients and sales, design, operations, and technical teams
· Collaborate with billing team to resolve monthly invoicing queries
Requirements And General Skills
· 3+ years in digital advertising specifically in campaign execution and delivery, client communication, and project management
· Understanding basic digital terminology and application (ie CPM, Bidding, Margins, CPC, etc)
· Knowledge of post-sale process and creation of digital assets; experience with display, mobile, audio, video, OTT/CTV, and SEM advertising products
· Experience managing lead-gen campaigns (Google Ads & Facebook) a HUGE PLUS!
· Understanding and experience with creative specs, tags, ad copy and custom ad/content creation
· Skill in working within internal order management systems and third-party systems to monitor campaign delivery and performance
· Extremely proactive and highly organized, with the ability to manage and prioritize multiple and varied tasks and campaigns in a timely manner
· Excellent client service and verbal and written communication skills; results driven with strong analytical skills
· Experience creating visually appealing and analytical presentations utilizing campaign performance and industry data in order to reinforce delivery of client KPIs and maintain client retention
· Enjoy working in a collaborative team environment, sharing knowledge across the department
· Must be fluent in English (written and verbal)
Expected Hours of Work
This is a CUSTOM.FTORPT position. Actual hours and schedule may vary.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
Apply for this position
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